How to choose a copywriter for your business.
(If you’re only interested in price, please read the last paragraph!)
We often get asked: “What kind of copywriters are you?”We therefore thought it might be useful for you, dear reader, to define the myriad types of skills and benefits the all-encompassing term “copywriting” can bring and what you should look for if you’re considering working with someone who lists “copywriter” as their profession.
(A note before we start; here at Copywriting London we actually define ourselves as business people first, writers second. Our team work for us because they’ve all succeeded in business environments where sales and profits were the true indicators of their prowess. The fact we’re skilled marketeers and creative copywriters is the icing on the proverbial cake for our clients.)
The catch-all term ‘copywriting’ hides a number of different skills and specialisations. Each copywriter offers a unique blend of abilities, which is likely to include some of the following:
(As the aforementioned hard-nosed business people, we’d be remiss not to plug ourselves as well so we’ll point you towards a few examples of our work to prove the points we make. And don’t just take our word for it – look at our testimonials from across the business world https://copywritinglondon.co.uk/testimonials)
· What kind of person? So much for the ‘hard’ factors – skills and experience. But what will it be like working with a particular copywriter? Will you get on? Will they ‘get’ your business and the messages you want to communicate? Here at Copywriting London we always recommend you pick up the phone, or arrange a meeting with us so you can get to know and trust us and make sure we’ll add real value to your marketing plans.
In summary, some copywriters focus exclusively one area, and this may possibly be reflected in what they call themselves. For example, the job title ‘SEO copywriter’, unknown ten years ago, is now commonplace. However, two so-called ‘copywriters’ might have vastly different skillsets if one concentrates on writing websites for charities, while the other creates ad concepts for household care brands. Make sure you know who you’re dealing with.
Other copywriters describe themselves as generalists, or ‘jacks of all trades’. They still may have some areas that are stronger than others, but they can prove a good choice for the smaller businesses that need a range of things writing and will benefit from a long-term relationship with a single writer.
If you’ve been playing close attention to the article, you might now becoming to the conclusion that Copywriting London is a best-of-all-worlds solution for your marketing project.
Addendum – experience also comes into the equation. There will always be a new start up willing to work for you at, what at first seem, very low prices. More experience naturally translates into higher prices. Seasoned professionals, particularly those who can show they’ve delivered for major brands or top agencies, don’t come cheap and are unlikely to discount. As in all walks of life, you get what you pay for.
You can view our pricing structure here:https://copywritinglondon.co.uk/pricing